November 22, 2024

November 22, 2024

Orca-Skate Logo Concept

Orca-Skate Logo Concept

Orca-Skate Logo Concept

A bold fusion of eras, this Canucks logo re-design merges the iconic skate and modern orca logos together. A striking tribute for fans and creators who appreciate heritage reimagined with intent. This project received praise from the sports community on various different social media platforms, and is my most successful project.

A bold fusion of eras, this Canucks logo re-design merges the iconic skate and modern orca logos together. A striking tribute for fans and creators who appreciate heritage reimagined with intent. This project received praise from the sports community on various different social media platforms, and is my most successful project.

A bold fusion of eras, this Canucks logo re-design merges the iconic skate and modern orca logos together. A striking tribute for fans and creators who appreciate heritage reimagined with intent. This project received praise from the sports community on various different social media platforms, and is my most successful project.

Vancouver Canucks Orca-Skate Logo Concept
Vancouver Canucks Orca-Skate Logo Concept
Vancouver Canucks Orca-Skate Logo Concept

Year

2024

Client

Vancouver Canucks

Category

Design

Product Duration

3 - 4 Weeks
Motion Graphic
Motion Graphic
Motion Graphic

On April 20 2025, I released a motion graphic reveal trailer that showcases the iconic logo mash-up with flair. Using Adobe After Effects & Adobe Illustrator, I was able to create a cinematic trailer revealing the logo using motion graphics. This video took 2 weeks to create and was also one of my most successful academic projects.

Jersey Mock-ups
Jersey Mock-ups
Jersey Mock-ups

After seeing the positive reception from the community, I was inspired to explore how the logo might look on an official NHL jersey. I designed two jersey mock-ups using the iconic skate-era colour palette to give fans a glimpse of its potential in a real-world setting. The mock-ups were created in Adobe Photoshop to maintain authenticity and detail.

Canucks Orca-Skate Logo Jersey Mock-Up Black
Canucks Orca-Skate Logo Jersey Mock-Up Black
Canucks Orca-Skate Logo Jersey Mock-Up Black
Canucks Orca-Skate Logo Jersey Mock-Up White
Canucks Orca-Skate Logo Jersey Mock-Up White
Canucks Orca-Skate Logo Jersey Mock-Up White
LOGO VARIATIONS
LOGO VARIATIONS
LOGO VARIATIONS

After merging the two most iconic logos in franchise history, I explored different color combinations to see how far the concept could stretch. I created 12 unique logo variations, including six unique experimental versions enclosed within the circular shape of the skate logo. Each variation was inspired by different eras of the Canucks’ visual identity, offering a fresh take while honouring the team’s history. These variations were made using Adobe Illustrator.

After merging the two most iconic logos in franchise history, I explored different color combinations to see how far the concept could stretch. I created 12 unique logo variations, including six unique experimental versions enclosed within the circular shape of the skate logo. Each variation was inspired by different eras of the Canucks’ visual identity, offering a fresh take while honouring the team’s history. These variations were made using Adobe Illustrator.

After merging the two most iconic logos in franchise history, I explored different color combinations to see how far the concept could stretch. I created 12 unique logo variations, including six unique experimental versions enclosed within the circular shape of the skate logo. Each variation was inspired by different eras of the Canucks’ visual identity, offering a fresh take while honouring the team’s history. These variations were made using Adobe Illustrator.

Orca-Skate Logo Original 1
Orca-Skate Logo Original 1
Orca-Skate Logo Original 1
Orca-Skate Logo Original 1
Orca-Skate Logo Original 2
Orca-Skate Logo Original 2
Orca-Skate Logo Original 2
Orca-Skate Logo Original 2
Orca-Skate Logo Original 3
Orca-Skate Logo Original 3
Orca-Skate Logo Original 3
Orca-Skate Logo Original 3
Orca-Skate Logo Original 4
Orca-Skate Logo Original 4
Orca-Skate Logo Original 4
Orca-Skate Logo Original 5
Orca-Skate Logo Original 5
Orca-Skate Logo Original 5
Orca-Skate Logo Original 6
Orca-Skate Logo Original 6
Orca-Skate Logo Original 6
Orca-Skate Logo Original 4
Orca-Skate Logo Original 4
Orca-Skate Logo Original 5
Orca-Skate Logo Original 5
Orca-Skate Logo Original 6
Orca-Skate Logo Original 6
Orca-Skate Logo ALT 1
Orca-Skate Logo ALT 1
Orca-Skate Logo ALT 1
Orca-Skate Logo ALT 1
Orca-Skate Logo ALT 2
Orca-Skate Logo ALT 2
Orca-Skate Logo ALT 2
Orca-Skate Logo ALT 2
Orca-Skate Logo ALT 3
Orca-Skate Logo ALT 3
Orca-Skate Logo ALT 3
Orca-Skate Logo ALT 3
Orca-Skate Logo ALT 4
Orca-Skate Logo ALT 4
Orca-Skate Logo ALT 4
Orca-Skate Logo ALT 5
Orca-Skate Logo ALT 5
Orca-Skate Logo ALT 5
Orca-Skate Logo ALT 6
Orca-Skate Logo ALT 6
Orca-Skate Logo ALT 6
Orca-Skate Logo ALT 4
Orca-Skate Logo ALT 4
Orca-Skate Logo ALT 5
Orca-Skate Logo ALT 5
Orca-Skate Logo ALT 6
Orca-Skate Logo ALT 6
Final Thoughts
Final Thoughts
Final Thoughts

The overall goal with this project was to bring the community together by mashing together two of the most iconic logos in franchise history. It was a fun passion project that really elevated my passion for sports-related design. It originally started off as a simple sketch on a notebook, which turned in to a logo that blew up all over social media, connecting fans from two different eras.

The overall goal with this project was to bring the community together by mashing together two of the most iconic logos in franchise history. It was a fun passion project that really elevated my passion for sports-related design. It originally started off as a simple sketch on a notebook, which turned in to a logo that blew up all over social media, connecting fans from two different eras.

The overall goal with this project was to bring the community together by mashing together two of the most iconic logos in franchise history. It was a fun passion project that really elevated my passion for sports-related design. It originally started off as a simple sketch on a notebook, which turned in to a logo that blew up all over social media, connecting fans from two different eras.

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