March 27, 2025
March 27, 2025
March 27, 2025
DISTORT Design Conference Concept
DISTORT Design Conference Concept
DISTORT Design Conference Concept
DISTORT is a design conference that explores the evolution of the creative world. It’s a platform where all creative boundaries are broken, and conventional ideas and approaches to design are questioned. It’s a place where designers can resonate over the notion of challenging traditional design norms, and embracing the unconventional at it’s purest form. It’s a place where designers can explore the uncertain and distorted futures of design and the creative industry. This project is part of my on-going design practice at the University of the Fraser Valley.
DISTORT is a design conference that explores the evolution of the creative world. It’s a platform where all creative boundaries are broken, and conventional ideas and approaches to design are questioned. It’s a place where designers can resonate over the notion of challenging traditional design norms, and embracing the unconventional at it’s purest form. It’s a place where designers can explore the uncertain and distorted futures of design and the creative industry. This project is part of my on-going design practice at the University of the Fraser Valley.
DISTORT is a design conference that explores the evolution of the creative world. It’s a platform where all creative boundaries are broken, and conventional ideas and approaches to design are questioned. It’s a place where designers can resonate over the notion of challenging traditional design norms, and embracing the unconventional at it’s purest form. It’s a place where designers can explore the uncertain and distorted futures of design and the creative industry. This project is part of my on-going design practice at the University of the Fraser Valley.
Year
2025
Client
Distort
Category
Design
Product Duration
3 - 4 Weeks
Brand Guidelines
Brand Guidelines
Brand Guidelines
The DISTORT logo is inspired by futuristic and a glitchy style of graphics to represent the uncertain future of design. In other words, it's an identity that captures the distorted perspectives of our evolving design world. The colour choices are loud, bold and are evident within the various different gradients shown in the brand's visual identity. Finally, the choice of typography is also really bold, yet minimal to create a balance within the uncertain chaos.
#000000
#662deb
#f65773
#efc883
#ffffff
#000000
#662deb
#f65773
#efc883
#ffffff
Visual Identity
Visual Identity
Visual Identity
The visual identity for DISTORT was carefully constructed to ensure that each piece stays within the design guidelines. In the design pieces, a common gradient theme using the conference's main colour theme is used to maintain brand consistency. The following are apart of the visual identity: brochure (with map pouch), website, conference slides, promotional materials (posters, billboards), and event passes & lanyards.
Social Media
Social Media
Social Media
As a project requirement, we were tasked to create 6 social media posts to promote the conference and some of the events and speakers. I made 6 Instagram carousel posts that provide the necessary information regarding schedules, location, the speakers attending, and the events they're hosting. These, alongside all assets for this project were made in Adobe Photoshop, and they all followed the brand guidelines to maintain consistency.
As a project requirement, we were tasked to create 6 social media posts to promote the conference and some of the events and speakers. I made 6 Instagram carousel posts that provide the necessary information regarding schedules, location, the speakers attending, and the events they're hosting. These, alongside all assets for this project were made in Adobe Photoshop, and they all followed the brand guidelines to maintain consistency.
As a project requirement, we were tasked to create 6 social media posts to promote the conference and some of the events and speakers. I made 6 Instagram carousel posts that provide the necessary information regarding schedules, location, the speakers attending, and the events they're hosting. These, alongside all assets for this project were made in Adobe Photoshop, and they all followed the brand guidelines to maintain consistency.
Merchandise
Merchandise
Merchandise
Another project requirement was to create event merchandise that's available to attendees. I created mock-ups of a T-shirt, tote bag, and keychain that uses the brand guidelines to maintain consistency. The keychain has a unique QR code imprinted on it that links to the website, allowing users to create their own personal profile and share their work like a portfolio. The goal was to give attendees some memorabilia while still providing some functional use that brings the community of design together.
Another project requirement was to create event merchandise that's available to attendees. I created mock-ups of a T-shirt, tote bag, and keychain that uses the brand guidelines to maintain consistency. The keychain has a unique QR code imprinted on it that links to the website, allowing users to create their own personal profile and share their work like a portfolio. The goal was to give attendees some memorabilia while still providing some functional use that brings the community of design together.
Another project requirement was to create event merchandise that's available to attendees. I created mock-ups of a T-shirt, tote bag, and keychain that uses the brand guidelines to maintain consistency. The keychain has a unique QR code imprinted on it that links to the website, allowing users to create their own personal profile and share their work like a portfolio. The goal was to give attendees some memorabilia while still providing some functional use that brings the community of design together.
Project Overview
Project Overview
Project Overview
The overall goal with this design conference concept was to create a space that connects visionary designers around the world to create a community of forward-thinking designers, eager to shape the distorted and unpredictable future of design. In short, DISTORT is for designers who want to create the future, and inspire others to do the same.
The overall goal with this design conference concept was to create a space that connects visionary designers around the world to create a community of forward-thinking designers, eager to shape the distorted and unpredictable future of design. In short, DISTORT is for designers who want to create the future, and inspire others to do the same.
The overall goal with this design conference concept was to create a space that connects visionary designers around the world to create a community of forward-thinking designers, eager to shape the distorted and unpredictable future of design. In short, DISTORT is for designers who want to create the future, and inspire others to do the same.
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